Network & Email · page 21

Checks list acquisition and hygiene practices that avoid traps.

Builds a day-by-day volume ramp from a starting daily cap.

Converts monthly volume into hourly and per-minute send caps.

Tables typical double-every-few-days warmup milestones.

Plans IP pools per mail stream to protect transactional reputation.

Plans reverse DNS names for sending IPs with matching forward records.

Checks HELO, PTR, and A record alignment for sending servers.

Checks forward-confirmed reverse DNS for mail hosts.

Steps delisting requests and prevention fixes per major blocklist.

Lists feedback loop signups per mailbox provider with steps.

Generates List-Unsubscribe and List-Unsubscribe-Post header values.

Explains RFC 8058 one-click flows and sender requirements.

Checks Google and Yahoo bulk sender rules like auth and complaint rates.

Reviews auth, content, and reputation factors that reach the inbox.

Plans seed mailbox composition and test timing before campaigns.

Walks an end-to-end audit of auth, lists, content, and reputation.

Plans auto-sunset rules for chronically unengaged contacts.

Plans an opt-in reconfirmation wave with reminder schedule.

Checks consent evidence storage for GDPR and ePrivacy audits.

References required headers, opt-out mechanics, and postal address rules.

Plans express versus implied consent windows for Canadian law.

Plans per-recipient message caps across campaigns and streams.

Spreads campaigns across weeks respecting caps and seasonality.

Steps Google Postmaster Tools domain verification and panel reading.